In the world of digital marketing, there’s a powerful tool that savvy entrepreneurs and marketers wield to attract potential customers like magnets—lead magnets. If you’re looking to turbocharge your email list growth, understanding lead magnets and ...
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Ah, social media – the bustling digital playground where brands and individuals alike strive to stand out amidst the noise. But fear not, for I've got three nifty social media hacks up my sleeve to help you ace your online game and leave your co...
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Blogging is like the secret sauce of the internet world - it's where you can show off your knowledge while climbing up the search engine ladder. But hey, coming up with blog topics can sometimes feel like trying to find a needle in a haystack, r...
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In the wild world of marketing, it's easy to feel like you're navigating a jungle without a compass. That's where content pillars swoop in like trusty guides, helping you carve out a clear path for your brand's message. But what e...
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In today's digital jungle, nailing top-notch marketing content is the golden ticket for business owners who want to shine bright like a diamond. With the internet overflowing with info, getting your audience to do a double-take feels like solving a m...
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What data should you be looking at when it comes to providing content for your audienceData helps you create content by providing insights into audience preferences, behaviours, and trends. It enables you to understand what resonates with your audien...
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Stuck for blogging ideas?Here are five generic blog post ideas that can apply to any small business:"Behind the Scenes: A Day in the Life of [Your Business Name]"Offer readers a glimpse into the inner workings of your business. Share stories, photos,...
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Everyone has probably heard of Candy Crush the addictive sweet-swapping game from King. If you’re friend with me on Facebook, you’re probably sick of getting game requests (although rather than moan about them you can switch it off here: How to Block...
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When perusing books in a physical store, you might leisurely pull them from shelves, read dust jackets, and thumb through pages. Online demands a different approach. Readers engage with online content amidst various activities like chatting, checking...
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In the fast-paced world of social media, where algorithms seem to change as swiftly as the seasons, staying ahead can be a challenge, especially for small business owners. However, understanding and adapting to these algorithm changes is crucial for ...
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Promoting blog posts cost-effectively for a new business involves leveraging various channels and strategies to maximise visibility without a significant financial investment. Here are some effective and budget-friendly ways to promote your blog post...
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The Content Crate is the ultimate downloadable resource for anyone looking to create high-quality content that drives engagement and conversions. This content creation tool offers a wide range of resources designed to help you unleash your creativity...
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Consistent content creation can be a powerful tool for small business owners to establish authority, increase visibility, and build a loyal following. Here are some benefits of consistent content creation, along with recommendations of tools that sma...
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Canva is a popular graphic design tool that can help you build brand awareness through visual content creation. Here are some steps to use Canva to build your brand:Define your brand identity: Before you start creating visual content, you need to def...
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Digital Marketing doesn’t need to be a mystery. It is simply the marketing of your products or services using digital technologies, mainly the Internet, but also phones, display advertising, and any other digital medium. It is in a interchangeab...
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Email marketing is becoming more and more popular as social media firms make it harder and harder to reach your intended audience. Millions of emails are sent everyday. But how do you ensure your email does its job?First let’s look at what email mark...
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To build anything, you need REALLY good FOUNDATIONS. And the foundations of any business can be built on the answers the following 5 simple questions.WHO. WHAT. WHY. WHEN. WHEREWho are your customers?You need to get REAL specific on who you are selli...
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Clients often ask how they can get to their website at the top of the first page for Google search results and my initial job is to quell their expectations and then go through SEO.I have to explain that improving your position in the search res...
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Oh my god! You’ve agreed to work with a social media or digital marketing manager and now they need access to all your stuff? Facebook. Twitter. Google. Mailchimp. Just how to you give them all this, safely and securely?If you are a premium Last...
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There are over 160,000,000 blogs online at this moment in time. That is 160 MILLION blogs vying for attention in the great web of the t’internet!So why aren’t you blogging in your fitness business?Too busy? Is that enough of an excuse?Given the benef...
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If you’re not online these days, you’re seriously missing out. Getting your business online doesn’t simply mean having a website – although that is a major part of an online business – it also means being present on social media and having a blog.The...
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This article will look at the factors that affect on-page and off-page SEO and how these can impact your search engine rankings.Search engine optimization (SEO) is a great addition to any online marketing effort. Implementing it carefully and properl...
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How do you stand out from the crowd – not just in your industry but from the whole plethora of “content” that is being created in the world today?Content marketing is the latest in business. In my opinion, it’s outstripping “social media” at a very q...
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Facebook has long been a popular platform for businesses of all sizes to market their products and services. However, in recent years, some businesses have been questioning the effectiveness of using Facebook for marketing purposes, especially in lig...
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We are forever at the mercy of Facebook’s dreaded algorithms and I think you’ll all agree, we can never be quite sure we’re doing what Facebook wants BUT I do believe that regardless of what your posting there is a way to make sure your Facebook page...
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About Me
Content Creator - making it easy for small business owners to post consistently and confidently online.