Email marketing is becoming more and more popular as social media firms make it harder and harder to reach your intended audience. Millions of emails are sent everyday. But how do you ensure your email does its job?First let’s look at what email mark...

To build anything, you need REALLY good FOUNDATIONS. And the foundations of any business can be built on the answers the following 5 simple questions.WHO. WHAT. WHY. WHEN. WHEREWho are your customers?You need to get REAL specific on who you are selli...

Clients often ask how they can get to their website at the top of the first page for Google search results and my initial job is to quell their expectations and then go through SEO.I have to explain that improving your position in the search res...

Oh my god! You’ve agreed to work with a social media or digital marketing manager and now they need access to all your stuff? Facebook. Twitter. Google. Mailchimp. Just how to you give them all this, safely and securely?If you are a premium Last...

There are over 160,000,000 blogs online at this moment in time. That is 160 MILLION blogs vying for attention in the great web of the t’internet!So why aren’t you blogging in your fitness business?Too busy? Is that enough of an excuse?Given the benef...

If you’re not online these days, you’re seriously missing out. Getting your business online doesn’t simply mean having a website – although that is a major part of an online business – it also means being present on social media and having a blog.The...

This article will look at the factors that affect on-page and off-page SEO and how these can impact your search engine rankings.Search engine optimization (SEO) is a great addition to any online marketing effort. Implementing it carefully and properl...

How do you stand out from the crowd – not just in your industry but from the whole plethora of “content” that is being created in the world today?Content marketing is the latest in business. In my opinion, it’s outstripping “social media” at a very q...

Facebook has long been a popular platform for businesses of all sizes to market their products and services. However, in recent years, some businesses have been questioning the effectiveness of using Facebook for marketing purposes, especially in lig...

We are forever at the mercy of Facebook’s dreaded algorithms and I think you’ll all agree, we can never be quite sure we’re doing what Facebook wants BUT I do believe that regardless of what your posting there is a way to make sure your Facebook page...

If you’re not online these days, you’re seriously missing out. Getting your business online doesn’t simply mean having a website – although that is a major part of an online business – it also means being present on social media and having a blog.The...

EVERYONE should blog, and I say that without exception. A blog is a great way to catalogue your thoughts, your achievements and/or your opinions.For business, it is fabulous for search engine optimization (SEO) – Google loves it!It shows that the sit...

There are many content creation tools available, and the best tool for you will depend on your specific needs and preferences.Some popular content creation tools include:Canva: This is a graphic design tool that is popular for creating social media g...

Everyone extols the benefits of blogging and most small business owners know they should blog, but it is a time-consuming and often banal task IF you don’t know where to start.The questions I often get asked by start-up professionals:What should I wr...

In my role as a business support provider and as a business owner myself, I have researched marketing activities extensively. The main thing I learnt is that whilst marketing and selling are related; they are NOT the same thing!But most importan...